One of the best methods for a skilled finance writer to strengthen their online business has nothing to do with their own site’s content—rather, it is writing finance guest posts for other sites that offer the most robust set of positive benefits to your ranking.
Guest blogging can change a weak site with no branding or traffic into an authority in the finance niche in a short space of time.
What is so exceptional about finance guest posts?
Finance guest blogging offers savvy writers a huge opportunity to strengthen the online presence of their business. While it might be difficult to pin down every potential gain from writing guest posts for other sites in your industry, these are the primary ones to take into consideration:
Industry Networking
Guest posting on another income weblog offers you an opportunity to develop a strong working relationship with other notables in the online finance community.
Once you submit a guest post, you help the recipient with content and help yourself to a link and some traffic; the precise kind of reciprocal relationship every savvy website owner needs. Blogger outreach has some major advantages for everybody involved when it is done right.
Brand Publicity
The bigger the finance site you guest post for, the more publicity you get for your brand. This sort of branding is valuable whether you are marketing goods, online services or anything else.
Be certain you stand out as something different and beneficial; it’s not great if your brand is not clearly visible on your post. If what you are obliged to say blends right in with what every other post on the site says, you’re not doing going to get any traction.
Direct traffic
Most finance blogs that accept guest posts are going to gladly give you an author bio with a link back to your site, which means individuals who visit that site and like your post are going to see what product or service your offer.
This might be of varying value, depending on the nature of the site you’re guesting blogging on and the nature of what you are, however, should you leverage it correctly it can be an immense bonus.
Backlinks
That link back to your site, from other sites in the finance niche, does more than send you direct traffic and get you noticed. It gives you a perfect, organic, high-quality backlink to help you rank in all the search engines.
There is essentially no better method to handle the backlink part of your search engine optimization; all of the cost-effective, sleazy, questionable, easy routes to backlink success have already been cautiously and thoroughly eliminated by the important search engines.
Unless you need to undertake an exhaustive effort, and basically build your own community of genuine internet sites, you need this sort of backlinking to flourish.
Finance guest post templates
Creating an effective email outreach strategy is an art. With a perfectly worded email, you will get responses from the influencers you are trying to reach. Although, if you receive a negative response, don’t hesitate to ask what can you do to improve your strategy.
Sometimes, you will get a negative reply just because they need different content or the audience is not quite right. You can look out for good email templates, but creating your own, unique email is much better.
This is how you can create an email that will be better than the rest:
- Do not use all caps- it will look more natural and it won’t look like spam.
- Make a proper introduction- Be polite and introduce yourself. Explain who you are and what you want.
- Be Personal- Do some research about the person you are contacting. It won’t take too much time and makes it personal to them, making it more likely they will respond positively.
- Point out your value and purpose- Don’t brag too much about your successes and previous work. Get straight to the point. Simply tell them why are you the best person to write for their website.
- Add a branded signature- It is important to add some trustworthiness to your brand. It doesn’t have to be too excessive, but you should definitely have one with the basics:
–Name
–Job Title
–Logo
–Name of the company
–Phone
–Social media Profiles
If you follow these steps, you will put yourself in the right position for people to have the opportunity to learn more about your website.
Here are some example emails from successful outreach campaigns:
Subject: Loved your piece on {Topic}, would love to guest post for you
Hey {Firstname},
I recently came across {Website/ URL} and saw that you write about finance.
Also, I’ve been writing up on finance and would love the chance to write on your blog. Happy to send some examples. Let me know what you think!
Cheers,
{Your_Name}
Subject: You should blog about {Topic}
Hi {Firstname},
As an avid reader of {Website}, I would love to read about {Topic}, and I think your other readers would as well.
Your content on {Existing_Article_1} and {Existing_Article_2} is great, but I think you can tie it all together by blogging on {Guest_Blog_Post_Topic}.
I know you are probably busy and won’t blog on it, so I’m going to make you an offer you can’t refuse. How about I write it for you? Don’t worry, I’m a great blogger and have had my posts featured on {Guest_Post_URL_1} and {Guest_Post_URL_2}.
Let me know if you are interested. I already know your blogging style, plus I understand what your readers love… as I am one.
Look forward to hearing from you,
{Your_name}
Final thoughts
Ultimately, if you’re willing to take the time to promote your site, you must be doing guest blog posts. Once you have a decent amount of content on your own site, the advantages of writing for others markedly outweigh the positive aspects of adding more content to your own site. So get out there and start your guest post outreach—the dividends will be well worth your time.
Start getting more traffic and building your brand by submitting to these finance blogs that accept guest posts or you can always let us take care of you with our guest post service.