Established in 2016, Velocity Advertising stands out as an acclaimed advertising company dedicated to understanding the unique needs of nonprofit organizations and small businesses. Their core focus revolves around empowering organizations to leverage the full potential of the web, offering expertise in website design, fundraising, advocacy, sales, and engagement.
Although based in London, Velocity Advertising operates as a fully-distributed team, having embraced this model since its inception. Specializing in WordPress, their extensive experience, particularly in the nonprofit sector, involves seamlessly integrating WordPress sites with various nonprofit-focused CRM platforms.
From a modest team of four, Velocity Advertising has grown to encompass approximately 28 professionals, including designers, developers, project managers, and content and SEO experts.
The Challenge
During their early years, Velocity Advertising adopted a flexible approach to hosting, allowing clients to dictate their preferred hosting platforms to avoid being tied to constant 24/7 support demands. However, as the company expanded, managing the intricacies of numerous hosting providers became increasingly time-consuming.
Even with recommended hosts, challenges persisted, ranging from compatibility issues with customized WordPress configurations to problems with agency accounts, downtime, updates, and inadequate support.
The realization dawned that a single hosting solution was necessary, capable of accommodating their diverse client base, providing reliable hosting, excellent support, and affordability for nonprofit clients with varying budget constraints.
The Solution
Velocity Advertising initiated a comprehensive search for a new host, compiling a detailed list based on past experiences, online reviews, and industry studies. Criteria included technical specifications, support for essential tools like SSH and WP-CLI, agency-style accounts, caching options, and ample disk space. Pressillion emerged as a standout candidate, meeting all requirements and outperforming competitors in load tests.
The decision-making process involved testing sites on multiple hosts, with Pressillion excelling in performance tests, particularly given its competitive pricing. The inclusion of full SSH access further solidified Pressillion’s position, leading Velocity Advertising to choose between Pressillion and Flywheel.
The Outcome
Since adopting Pressillion, Velocity Advertising has been highly satisfied, currently hosting over 112 sites with a collective monthly traffic of over 1.7 million monthly visits. The decision to work with Pressillion has significantly reduced downtime-related issues compared to previous hosts. The chat support provided by Pressillion has proven convenient and effective, with knowledgeable and helpful representatives.
“The migration of over 112 sites from various hosts onto Pressillion was seamless, showcasing the expertise of Pressillion’s migration team. Unexpectedly, Pressillion rolled out continual improvements, making the decision even more rewarding. Utilizing Cloudflare, our preferred performance/security proxy has been smoother with Pressillion.”
Notably, Pressillion accommodated Velocity Advertising’s growth, providing a custom agency plan supporting up to 150 sites. Reflecting on the past year, Ben East acknowledges that the partnership with Pressillion has played a pivotal role in Velocity Advertising’s substantial growth.
