What’s the score with link relevancy?

What makes a link useful?

There are various schools of thought when it comes to the makeup of good links, so here I am going to consider the important aspects of a good link.


First and foremost, let me just say one thing right off.

The Biggest Link Building Fallacy: Direct Relevancy

One of the biggest fallacies in link building is that your chosen link should relate to your niche or market. For example, if you have a managed WordPress hosting product, then your links should only relate to other website hosting activities.

Theoretically speaking, this should provide optimal relevancy?

The main complication is that it’s unlikely that you will manage to convince other competing companies to link to your site. In fact, this would be somewhat an inconsistent approach.

So where can you gain access to good links?

Be Relevant to the Target Market

One of the best places to start considering where you can gain access to links are the places where you most likely come across your target niche.

For example, let’s say you have a real estate company with a website store, and you sell houses in Manchester.

Who is the target audience? The people that reside or perhaps want to relocate to Manchester.

So where are you likely to come across these individuals online?

Local schooling institutions such as the area for kids to visit

Local news stations and websites

Best places to reside such as Zillow

Exceptional restaurants such as Yelp

Local groups such as exercise groups and soccer teams

Question websites and retiree forums

None of these websites are related to real estate companies. That said, they would make excellent places to acquire links since it is where the target market is likely to be found.

You can gain access to these links for these types of websites and reach out to them. You can reach out to them by writing posts and incorporating the name of your brand.

Context relevancy

If you want to determine the relevancy level of a particular link, then ensure that you also understand the context in which the link is used.

If you have a link that relates to the Manchester Evening News website, would this be bad?

The Manchester Evening News is not a relevant niche. Most of their content relates to lifestyle, health, relationships, news, and business.

However, if there was an article titled as `10 Best places to live in 2024 and you have a link, wouldn`t this be perfect?

This type of context relevancy occurs severally, and it is also one of the most popular. These types of links are still effective and potent for your website development.

Irrelevant links: Are they useful?

Google prefers sites that have coherent link profiles. Therefore, they should not use irrelevant links on their sites, right?

Let’s view some instances that demonstrate this point

Google has an SEO blog that is linked to a restaurant

Is it right for a blog relating to SEO to link to a restaurant?

More so, on this webmaster central blog post, the search engine company links to the Emeril Lagasse Restaurant.

In theory, linking an SEO site to a restaurant would not make sense.

Or how about when they linked to a confetti website?

In the context of the article, Google was referring to how the confetti website requires additional blog content and useful keywords. As a result, if the two don’t have similarities, then in looking at the context of the article it still makes sense.

Matt Cutts website links to Viagra Website

The former Head of Google Webspam had a personal blog that relates to Google, SEO, and Gadgets. That said, the site links to penis pills on his blog with anchor text for purchasing Viagra online.

You might be surprised at seeing the site linking to a Viagra site. In this context, he was referring to the value of the product, and how SEO is often used as an example of a spammy search query.

More so, even the former SEO webspam links to content that is classified as irrelevant without the appropriate context. When we evaluate the article more, we can understand how this type of approach makes sense.

The important factor here is that the content of the link is more important than domain to domain relevancy.

Additional and useful link tactics

In-depth reviews: evaluate any notable products and services in your industry or any compatible industry. Following this, develop a comprehensive and coherent review of the product or service. Then get in contact and inform them of the review.

Free tools: who does not want a free tool? Creating free tools can help you to solve this complication or to simplify the process as well.

More so, it will also help you to develop relevant links to suit your niche. The free tool resource lists are excellent for link outreach purposes

Curated content: Best blogs niche articles, large resource lists are all some of the main examples of curated content that you can publish and benefit from the traffic it draws.

The main factor here is to incorporate the influencers and let them know that you appreciate their content.

Broken link building: while the link building space might be packed, you can still find some relevant and useful link opportunities.

A good tool to automate the process of finding any damaged links is known as the `Broken Link Finder`.

You can test and modify our approach here. If you come across any relevant targets and they don’t have good content, then this is your opportunity.

Niche Microsites- developing a microsite that is dedicated to a specific niche or topic is an effective approach.

Investing in the design process is essential to developing trust and credibility, which will help you enhance the success of link building. Avoid just posting non-useful content on a free WordPress site, and then expect great results.


In summary, incorporating in content links is essential for SEO purposes. You need to be aware of factors such as the context which are important in link building.